Color Vs Contrast – Which factor brings in more conversions?

 

Most people know color psychology and there are hundreds of infographics, case studies, and articles that talk about this issue in different ways. Colors affect our choices and can also impact the process of decision making. However, for web design & development services, they should not be followed blindly as there is a catch always. This article discusses the part of contrast in creating eye-catching and striking CTAs. The change in color from calm and soft green to bold and drastic red for drawing more attention may not always be great. If no base is provided for it to appear loud, flashy or prominent, there will hardly be any effect. The base is here is contrast. Here are a few examples where sharp and thought out contrast is presented as well as action buttons that blend safely into the environment, which means their importance is lost.

ESPN Sports Programming

The ESPN Sports Programming front page is an excellent example which shows how color could play an important role in raising conversions. The red CTA strikes the eye first because of its drastic color and the solid background. It looks way more appealing than regular lettering on the right-hand side.

Metaverse Mod Squad

This website is another great example of a design which follows the rules of color psychology. On the website, red has been used as an emphasis tool which easily distinguishes important details like the menu icon, “Hire Us