Material design is the new buzzword in the web sphere and is Google’s whole new visual design language. The material design was first unveiled at the I/O conference in June 2014 and is starting to spread its tentacles all across the web design space. The material design UI and material design app are also symbolic of Google’s efforts to take this further towards creating an interface and design language that systematically takes care of multiple problems faced by designers. The new design initiative flagged off by Google is definitely heartening for the entire web design community. There are several lessons and insights offered by this new language and it suffices to say that it is fascinating and attractive in equal measure. The material design also comes with comprehensive guidelines on every aspect of the design process including animation, sizes of buttons and even placement.
Material design basically uses three core principles at the heart of web design. The first principle is that Material is in itself a metaphor for compelling, new age design. The second and third principles encourage graphic, bold and intentional flair and emotional meaning respectively. While these principles may sound cryptic, they’re already making web designers go gaga with good effect. This new language does not just make the design more dynamic and engaging; it also breaks new ground which revolves around specific physics and a scientific and systematic approach towards design as a whole. The graphics and bold aspect of the language give it a signature touch of its own and clearly defined and engaging aesthetics.
All products and screens are unified engagingly on the go and this ensures its compliance with ever-changing devices and gadgets. The language has clear definitions for its usage on multiple platforms like smartphones, web apps, and smartwatches in addition to websites. There are some limitations that need to be kept intact for keeping design styles concurrent across apps. This helps in branding all Google products systematically and transparently. There is no such concept of unity observed by other companies till date apart from Google. Google will definitely attempt to make this design language super flexible, i.e. capable of working on any device or screen irrespective of its configuration. Coming to flexibility, there are multiple guidelines that enable adjustments for catering to large or small Android-based displays while this also makes life a lot easier for designers.
Multiple design sizes can be adapted to without any problems whatsoever. Google is implementing lighter and a lot simpler aesthetic approach with this design language. Google is steadily capturing the design space with this whole new language. Material design UI will be more interactive and as close to the real world as possible. Sometime in the near future, it may well blur the lines between physical and virtual worlds domain worth calculator Compatibility with high-end hardware and software is assured with Material design and it has been built and influenced with elements taken from the real, physical world. This is perhaps one of the biggest trendsetters in the web designing companies and exciting developments seem to be on the anvil!
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